Amiera Raushan shares her tips to ace the bold and colourful aesthetic

It’s not difficult to spot Amiera Raushan in a crowded room – she’s the short-haired girl with the most colourful outfits and the brightest smile. The 27-year-old digital marketer and photographer for creative agency Elementary Co. has made a name for herself on Instagram for her bold #ootds, the clashes of colour, style and volume, somehow falling nicely together on her.

In an attempt to sum up her personal style, Amiera comes up with words such as “experimental, quirky, colourful and comfortable”. One might find an eclectic mix of muses on her fashion pin board, from Simone Rocha’s statement-making looks and Solange Knowles’ urban-alt vibe to Rachel Greene of ’90s sitcom Friends.

“When I was in arts school, I was completely dressed in bohemian attire. Then, my style got pretty minimalist after I graduated. And now, I’m all about being bold, volume and colour,” she says, charting her style journey before adding: “One thing that stayed constant – sneakers!”

Amiera channels her creativity through many outlets and confesses that she’s lucky to be able to see her work come to life, especially when her pictures are published on websites and blasted big as bus stop ads. But her biggest achievement to date actually happened in front of the lens. She says: “I’m proud of being the only size UK14 model for a Love, Bonito campaign, and being one of the few girls representing the minorities in Singapore.”

Amiera’s fun approach to fashion goes hand in hand with her happy-go- lucky personality, and her style sensibility is simply another form of self expression. “I’ve always believed that we should always stay true to who we are and our style. If I don’t feel like myself when picking up a new trend, then it’s simply not made for me,” she says. If anything, she might have to credit her collection of fashion magazines for her current wardrobe aesthetic. She explains: “I was inspired by whatever I read. I would even cut out my favourite looks and paste it on my scrapbook.”

Her positive outlook also extends to the way she thinks about fashion despite the Covid-19 pandemic. She says: “It was pretty crappy during lockdown last year, because I didn’t get to go out at all, so there was no dressing up to be done. But now, I try to dress up however I want when I head out for work. The funkier clothes are still saved for the dance floor.” Here’s hoping that can happen soon.

Her favourite...

Shopping haunts
Farfetch, Asos, Beyond The Vines, and thrift stores in Singapore or Kuala Lumpur.

Ways of accessorising
Layer up dainty necklaces, put on a chunky necklace, or go bold with hoop earrings.

SS’21 trend
Anything organza or in quilted fabric!

Date night style
Either go minimal or all out! And never skip the bronzer and lip gloss.

Keep scrolling for Amiera's top 5 style tips to look bold and sassy.

Invest in a pair of tailored pants

Credit: Amiera Raushan

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A pair of tailored pants makes a great base for a floral-print toga top. Add girlie accessories to complete the look.

Match your makeup to the colour of your top

Credit: Amiera Raushan

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Go a shade darker on the eyes, and lighter on the lips.

Clash a warm-tone dress with cool-tone accessories so it looks more unexpected

Credit: Amiera Raushan

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Get her look:

Earrings, $760, Alessandra Rich at On Pedder
Headband, $505, Jennifer Behr at On Pedder
Cotton cap, Beyond The Vines
Dress, Beyond The Vines
Jackie 1961 bag, Gucci

Combine masculine and feminine looks

Credit: Amiera Raushan

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Pair a Hawaiian shirt with a frilly skirt for a fine example of masculine-meets-feminine. Finish it off with sneakers.

Invest in whites

Credit: Amiera Raushan

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Dressing up definitely contributes to one’s confidence and self- esteem. That little effort put into your dressing can make so much difference in your mood for the day. When in doubt, start with a white base, then have fun accessorising it.

This article first appeared in the March 2021 issue of Her World.