Best TikTok trends of 2024: From viral cucumber salad recipes to Charli XCX’s “Brat Summer” inspired “Apple” dance

What do a cucumber salad, a viral baby hippo, and Charli XCX have in common? They all ruled TikTok in 2024 for all the right reasons. From Logan “Cucumber Guy” Moffitt’s mouthwatering cucumber salad tutorials to the whimsical “Kudasai” movement by Devin Halbal, TikTok transformed everyday moments from ordinary people into global phenomena, setting the stage for iconic trends that defined the year. Let’s dive into the top five TikTok trends of 2024 and unpack the moments that captivated the hearts of millions worldwide.

Logan “Cucumber Guy” Moffitt’s viral cucumber salad recipes

Logan Moffitt’s cucumber salad recipes became TikTok’s unexpected culinary hit of 2024. The 23-year-old Canadian, who has over 7 million followers and counting, is known for his laid-back charm, relatable presentation, and efficient mandoline skills. His quick and easy cucumber salad recipes, packed with ingredients like sesame oil, garlic, and his signature dash of MSG, showcased the versatility of this underrated vegetable. The recipes struck a chord with millions of fans, leading to a noticeable spike in cucumber sales at supermarkets, with Iceland even facing a temporary cucumber shortage due to his virality. Outside of cucumber salads, luxury fashion house Loewe and skincare brand Philosophy are among the companies that have tapped into his growing influence, further cementing his cultural impact.

Charli XCX’s “Apple” Dance of Brat Summer 2024

The “Apple” dance wasn’t just a TikTok trend; it was the anthem of Brat Summer 2024. Created by Kelley Heyer, a New York-based actor and content creator, the choreography exploded onto feeds with its playful, rebellious energy. Powered by Charli XCX’s infectious track “Apple” from her iconic album Brat, everybody from your next door neighbour celebrities turned ordinary spaces into stages for unapologetic self-expression. The trend gained momentum as stars like pop artist Troye Sivan, supermodel Behati Prinsloo, and Japanese beauty TikToker Grape put their own twist on the routine. Charli’s own participation solidified the “Apple” Dance’s status as a cultural phenomenon, proving Brat Summer’s reign in 2024.

Jools Lebron’s “Very Demure” and “Very Mindful” life lessons

TikTok’s etiquette queen, Jools Lebron, gave “demure” a playful twist in 2024. The 31-year-old American TikToker’s hilariously exaggerated how-to videos connected with viewers looking for both a good laugh and some surprisingly useful life tips. From sipping water with grace to navigating workplace drama, Jools’s trend turned into a cultural phenomenon, showing us how to stay “mindful” with her trademark deadpan humour.

Devin Halbal’s uplifting “kudasai” travel trend

Devin Halbal, TikTok’s resident travel muse, captivated the internet with her “kudasai” videos in 2024. Inspired by the Japanese word “kudasai”, meaning “please,” the trend combined dreamy travel clips with Devin’s signature mantras, offering viewers a digital escape. The 26-year-old, never without her trusty selfie stick, shared affirmations like “Met Gala behaviour”, “elevate, activate, appreciate”, and “I’m a butterfly”, among many others, inviting users to find beauty in the everyday and embrace life with gratitude. More than just the aesthetics of it all, the “kudasai” trend encouraged self-love and wanderlust, as Devin documented her travels to destinations like Singapore, Turkey, and Japan. Her movement made her a self-discovery guide for people of all ages, inspiring everyone to uplift and celebrate their best authentic selves. Doll check-in time, everyone!

The bouncy baby pygmy hippo, Moo Deng

2024 was the year of Moo Deng. This baby pygmy hippo from Thailand’s Khao Kheow Open Zoo captured hearts worldwide with her adorable antics and her very own theme song. Fans were charmed by her playful energy and the pure joy she radiated. But Moo Deng’s viral fame went beyond internet stardom—it brought much-needed attention to the conservation challenges facing her species. She became more than a meme; she became a symbol of hope for endangered animals everywhere. One video is all it takes to see why the world fell in love with her.