Beyond The Vines new outlet at ION Orchard rethinks the store of the future

No thanks to the pandemic, many businesses have shuttered as a result of their inability to keep up with the changing times. But not for the local label, Beyond The Vines, that is. Last week, the brand recently opened its doors to its latest outlet at ION Orchard and it's the first Beyond The Vines Design Post.

Conceptualised as a facility to showcase future collaborative projects and house lifestyle products, the 200-sq ft store paved way for the brand's first new space that takes after a "post office". You read that right. Basically, it's a place where people from all walks of life, all strangers with a message, cross paths, meet and depart. And if you look closely, the store sees the application of various visual languages – meticulously translated into the store and its products.

With the brand turning six this year, the newly opened store will house some of the brand's most iconic products as well as store exclusives, from film cameras to Nalgene water bottles. Here are some of our favourites.

Doodle Dumpling Keytag (Blue/Red)

Credit: Beyond The Vines

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Crates Keytag (Blue/Red)

Credit: Beyond The Vines

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Film Camera (Clear/White)

Credit: Beyond The Vines

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Design Post Cap (Navy/White)

Credit: Beyond The Vines

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Design Post Pencil (Blue/ White)

Credit: Beyond The Vines

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Nalgene Water Bottle (Blue/Red)

Credit: Beyond The Vines

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The new Beyond The Vines Design Post is located at 2 Orchard Turn, ION Orchard, #B3-11.