Singaporean fashion brands that are making significant strides overseas
It is easy to be caught up with so many foreign brands that are entering Singapore that we often forget that there are many homegrown designers that have made it big both locally and overseas. Here are six brands to support in time for National Day
By Debby Kwong -
Whether it’s shoes, womenswear or menswear, these Singaporean fashion brands have proven that their designs and aesthetic are making waves with overseas buyers and shoppers alike.
Charles and Keith
From one store at Amara Shopping Centre in 1996, siblings Charles and Keith Wong have built a business that now has 500 stores worldwide, with flagships in Beijing, Dubai and Seoul.
The brand has expanded its offerings to include bags, sunglasses and even a range of shoes and bags for kids.
Aijek
Danelle Woo launched Aijek in 2010. Aimed at the modern woman, the style is effortless and versatile. The brand has over 40 stockists which include Neiman Marcus, ASOS and Revolve.
In March 2018, the brand evolved to include a Aijek Bridal collection.
Beyond The Vines
Simple, minimalist designs in soft hues and sleek textures is what Beyond The Vines is all about. The Mall Group, one of Thailand’s largest mall operators, brought Beyond The Vines into the country through its luxury department store, Emporium.
In Singapore, Beyond The Vines has standalone stores at Mandarin Gallery and Downtown Gallery and stocked at Tangs at Tang Plaza.
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Whole9Yards
With a signature look of lace, embroidery and floral motifs, the Singapore-based fashion label is for women who love girly and feminine styles.
Founded in 2014, the international womenswear label based in Singapore is available through over 80 stockists in 18 countries including France, Italy, Middle East, the US, Japan and China.
In Good Company
Since 2013, In Good Company has designed well-tailored pieces for women, men and — most recently — children. Their statement necklaces with bold blocks, resin flowers, and electro-plated tubes are also distinct to the brand.
In Good Company sells its womenswear and accessories at eight overseas stockists in Dubai, Manila, Bangkok and Jakarta.
Benjamin Barker
Launched in 2009, Benjamin Barker focuses on evergreen classics designs and sharp shirts made for the Asian frame. Now, the brand has standalone stores in Kuala Lumpur, Melbourne, Los Angeles and Phnom Penh.
The brand has gone into the food business, with the recent opening of the Benjamin Barker Cafe at Cineleisure Orchard.
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