Your guide to the best Black Friday sales 2024, from Amazon to Sephora

Hope you saved some money from the 11.11 sales, because the Black Friday sales are here.

From must-have beauty buys and chic fashion finds to big-ticket tech and home upgrades, the savings this year are pretty impressive. Whether you’re ticking off your Christmas gift list or indulging in a little self-love, there’s no better time to shop.

Think up to 50% off your favorite brands on Amazon, luxe fashion steals on Net-a-Porter, and unbeatable beauty discounts from Sephora and Olive Young. 

And it doesn’t stop there—expect massive markdowns on travel, lifestyle, and even designer bags. Ready to bag the best deals? Here’s everything you need to know to make the most of the Black Friday sales this year.

In this article:

• Black Friday sales: General online retailers
• Black Friday sales: Travel and events
• Black Friday sales: Beauty
• Black Friday sales: Fitness
• Black Friday sales: Home and lifestyle
• Black Friday sales: Shoes, bags and jewellery
• Black Friday sales: Fashion
• Black Friday sales: Luxury fashion

Exclusive Amazon Black Friday discount codes for readers

Get an extra $15 off when you spend $80 or more at Amazon.sg. Offer runs from 21 Nov - 2 Dec, 2024. Hurry, limited codes available. Collect promo code here

Black Friday sales 2024: General online retailers

Amazon Black Friday sale

When: 21 Nov - 2 Dec, 2024
Amazon is offering some of the biggest discounts for Black Friday, with a 12-days extravaganza of deals at up to 50% off tech, electronics, home and kitchen and even bigger discounts at up to 70% off on books and toys.

Home and kitchen

• Up to 50% off Joseph Joseph kitchen and bathroom gadgets
• Up to 40% off Philips and Tefal home and kitchen appliances
• Up to 30% off Le Creuset + up to $30 off savings
• Up to 30% off Nespresso + extra $10 off every $100 spent (capped at $50)

Beauty and wellness

• Up to 40% off Neutrogena
• Up to 60% off Bioderma
• Up to 50% off Dr Sukin
• Up to 30% off E.L.F. and NYX Professional Makeup
• Up to 22% off Laifen hairdryers, starting from $77
• Up to 30% off Renpho massage guns and other wellness devices
• Up to 40% off CREST toothpaste and Philips electric toothbrushes

Baby, toys and books

• Up to 30% off Pigeon baby products and 40% off Ergobaby baby carriers
• Up to 50% off Hasbro toys - Transformers, Nerf, Star Wars and more
• Up to 35% off LEGO sets for adults and children
• Up to 35% off Barbie, Hot Wheels and Disney
• Up to 70% off books for all ages

Tech and electronics

• Up to 50% off Sennheiser headphones and earbuds
• Up to 40% off Bose products + extra 7% off with $250 spend
• Up to 30% off Ugreen chargers and adapters, Lencent international adapters and SoundPEATS earbuds from $26
• Up to 40% off Spigen phone cases

Shop Amazon sale

Lazada Black Friday

When: 8pm, 28 Nov - 2 Dec, 2024
Get up to 80% off, stackable vouchers, with daily deals at midnight and 12pm in health and beauty, groceries and fashion every day during the sale. Shop Lazada sale

Shopee Black Friday

When: 8pm, 28 Nov - 2 Dec, 2024
Shopee is focusing on electronics and beauty markdowns in their Black Friday sale. Enjoy savings with a $350 off voucher, 15-day free returns and next-day delivery. Shop Shopee sale

Black Friday sales 2024: Travel and events

Booking.com

When: 21 Nov - 4 Dec
It’s the best time to book next year’s holidays. Enjoy up to 35% off stays worldwide. Shop sale

Expedia 

When: 22 Nov - 3 Dec
Expedia members can enjoy 30% off selected hotels, with an extra 10% off. Shop sale

Fever

When: 25 Nov - 2 Dec
Enjoy up to 50% off 5,000 exhibitions, experiences and events, like the Candlelight concerts. Shop sale

Black Friday sales 2024: Beauty

Sephora

When: 25 Nov - 1 Dec
Enjoy 15% off with no minimum spend, 20% off with $120 spend and up to 50% off selected styles (hint: Rare Beauty!). Shop sale

Olive Young

When: 23 Nov - 1 Dec
You don’t have to be in Korea to shop K-beauty. Enjoy up to extra US$50 off coupons, free gifts and daily deals. Shop sale 

Yesstyle

Can’t find that cult Korean brand at Olive Young? Get up to 50% off K-beauty brands like Dr Ceruracle, Pyunkang Yul and more. Shop sale 

Lookfantastic

Enjoy up to 50% off brands like Elemis, Liz Earle, Fresh and Caudalie, and 20% off gifting ideas. Shop sale

Allies of Skin

Enjoy 35% off sitewide + receive a free cleansing balm when you spend $180 or over. Shop sale

Paula’s Choice

Buy 2, get 1 free sitewide + get up to $279 value in free gifts from the website. You can also get up to 20% off in the Amazon Black Friday sale 

iHerb

When: 28 Nov - 2 Dec
Enjoy 25% off sitewide, with daily offers on beauty and supplements in the leadup to the 28th. Shop sale

Black Friday 2024: Fitness

Nike

When: 23 - 29 Nov
Take an additional 40% off discounted styles with code CYBER. Shop sale

Adidas

When: 25 Nov - 2 Dec
Enjoy 40% off selected styles, with extra 40% off sale items at cart. Shop sale

Decathlon

Get up to 60% off on clothing, sporting gear and equipment, and even smartwatches and bicycles. Shop sale

Black Friday sales 2024: Home and lifestyle

Castlery

Spruce up your home with up to $500 off sitewide and up to 25% off sale styles. Shop sale 

Origin Mattress

Get up to 43% off and free delivery on award-winning mattresses and other bedding essentials. Shop sale

Casetify

When: 22 Nov - 2 Dec
Get up to 30% off mobile phone cases and tech accessories with code BFSALE24 + enjoy up to 50% off last chance items. Shop sale

Bellroy

When: 25 Nov - 2 Dec
Shop the sitewide sale at 25% off premium iPhone cases and stylish accessories for work and travel. Shop sale

Black Friday sales 2024: Shoes, bags and jewellery

Crocs

Save up to 60%, with two for $11 Jibbitz charm packs. Shop sale  

Charles & Keith

Get up to 50% off with extra 15% off shoes and bags. Shop sale  

Vivaia 

When: Now until 3 Dec
Known for their stylish, comfortable shoes, enjoy up to 30% off with code BFCM24. Shop sale

Mansur Gavriel

The winter sale is on now, with up to 60% off + free worldwide shipping on bags, wallets and shoes. Shop sale

Demellier

When: 25 Nov - 2 Dec
The English label is offering a rare 20% off sitewide with code BF20. Maybe that’s the push you need to get their New York tote or Vancouver cross-body. Shop sale 

Strathberry

When: 20 Nov - 3 Dec
The label loved by the Princess of Wales and Kerry Washington is offering up to 30% off selected handbags. Shop sale  

Monica Vinader

Like the 11.11 sale, enjoy 30% off everything, with up to 50% off bestsellers in the daily flash sale. Shop sale  

Swarovski

Enjoy up to 40% off selected jewellery, watches and accessories. Shop sale

Black Friday sales 2024: Fashion

Everlane

Known for its sustainable, minimalist designs, the sale is chock full of thousands of styles at up to 50% off. Shop sale

Urban Outfitters

Up to 60% off bestselling styles, from clothing to home and lifestyle goods. Shop sale 

Love, Bonito

When: 22 Nov - 1 Dec
Enjoy up to 25% off sitewide with $150 minimum spend online and in-stores from Nov 22 to Dec 1. Shop now 

Zalora

When: 26-29 Nov
Enjoy up to 80% off, with up to 50% off upsized vouchers and free shipping. Shop sale 

Uniqlo

When: 22-28 Nov
Called the Thank You Festival, Uniqlo is offering limited offers, a free foldable travel bag and Oatbedient variety box with $100 minimum spend, and a trip to Japan giveaway. Shop sale

Black Friday sales 2024: Luxury fashion

Net-a-Porter

When: 25 Nov - 3 Dec
Treat yourself to up to 50% off on labels like Ganni, Victoria Beckham, The Row and more. Shop sale 

The Outnet

When: 22 Nov - 2 Dec
Get extra 25% off with code BLACKFRIDAY on discounted designer brands, with a flash sale at 40% off on Dec 2-3. Shop sale 

Ssense

From A.P.C. to Zimmerman, the winter sale is on with up to 50% off FW24 styles for men and women. Shop sale 

Mytheresa

It’s not a Black Friday sale, but you can enjoy up to 50% off in the FW24 sale until Feb 12, 2025. Shop sale  

24S

Get up to 50% off + extra 20% off with code FRIDAY20 on brands like Chloe, Sandro and Jacquemus. Shop sale 

All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.