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How Boyy is redefining the look of a timeless bag

Boyy's luxe and lasting designs make a statement with their signature oversized buckle

By hayden ng - 

Photo: Facebook / Boyy
Photo: Facebook / Boyy
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While many mainstream bag designs are driven by fashion trends, Boyy isn’t one to go with the flow.

Instead, founders Jesse Dorsey and Wannasiri Kongman prefer to follow their own instincts, adding personal touches to their creations. “We’ve always wanted to put a twist on things and to do things our own way,” shares Jesse. “We don’t conform to a specific label or system.”

Case in point: Most of Boyy’s bag collections are named after boys’ names such as Karl, Romeo and Fred. “This was countering a movement of most brands naming [their products] after female celebrities,” says Jesse.

Here, we speak with Jesse to learn more about Boyy's green efforts and future plans.

Buckle up!

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One of its most iconic and widely recognisable collections is the Buckle line, launched in 2015. The husband-and-wife team, who started the label in 2006, wanted to create a series of classic bags that pushed the envelope by redefining how a timeless design should look.

Jennifer Lopez, Yoyo Cao and more are fans

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The result: a slew of playful yet graceful bags accented by oversized buckles and belts. The Buckle has since been spotted on celebs and street-style darlings such as Jennifer Lopez, Yoyo Cao, Margaret Zhang and more.

Reusing existing materials to create new designs

Credit: Boyy
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Last year, the brand launched its upcycled collection, aptly named Boyy Up. Instead of using everything brand new, the founders reached for existing materials that they had in their warehouse to create new designs. Not only does this reduce the brand’s environmental impact, the collection also helps spread an environmentally-friendly message to the young in Thailand.

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“A portion of proceeds from all Boyy Up sales goes to the Rabbit In The Moon foundation,” says Jesse. “[Its] mission is to support and encourage children, youth and society to recognise the importance of conservation of nature and the environment.”

A new beginning

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With four stores in Bangkok and multiple stockists worldwide, the brand shows no signs of slowing down. Its spanking new flagship store in the luxurious fashion district Quadrilatero della Moda, Milan opened its doors in September 2021.

Welcoming a new space

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To celebrate the occasion, the brand teamed up with Danish artist-designer FOS to create an immersive arts installation that included hand-dyed fabrics and warped mirrors to depict the notion of impermanence.

From $667, at www.boyy.com

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boyydesigner bagsniche bag brand
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