Curious to know which of your favourite Stray Kids hold brand partnerships?

Stray Kids has emerged as a global powerhouse, setting new standards for the K-pop industry not just through their music, but by setting new standards in fashion and brand partnerships, being highly sought after by leading brands. The eight-member group has become a blueprint for how K-pop bands can expand their influence beyond music, particularly in the luxury fashion space.

These guys are making major moves. Just recently, their leader Changbin landed a huge role as Fendi’s brand ambassador, adding to the group’s impressive portfolio of luxury partnerships. But what really caught everyone’s attention is their relationship with Tommy Hilfiger.

Stray Kids - Tommy Hilfiger

They’ve been the faces of Hilfiger’s “Always Together” campaign since Fall 2023, and this partnership has continued to flourish through 2024. But here’s where they really made history – they became the first K-pop group to attend the Met Gala together in May 2024, all wearing custom Tommy Hilfiger designs.

Bang Chan

To start off Fendi’s 100th year anniversary with a Bang, the leader of Stray Kids joins the family as their latest ambassador.

“This partnership marks an exciting new chapter for both Fendi and Bang Chan, promising innovative projects that will resonate within the realms of music and fashion,” Fendi elaborated on the partnership.

Lee Know

Working his way to a potential partnership, the group’s main dancer, has been spotted at Gucci’s 2025 Cruise show, sparking rumors of collaborations.

Changbin

While not having a partnership with a fashion brand, Changbin has had an equally impressive track record of collaborations. The most notable being Samsung Korea in 2023, releasing a self-composed song titled ‘Fly High’, and a solo commercial soon after, mentioning his iconic ‘jutdae*’ line. Being known for his affinity for Samsung amongst a group of iPhone users, fans are saying that his loyalty definitely paid off.

Hyunjin

Dubbed the ‘Prince of Versace,’ with Donatella Versace calling him ‘Versace Perfection’. The partnership has since grown into something much more than just an ambassadorship, from Donatella turning her own Instagram account into a Hyunjin fanpage, as well as letting him pick out his own custom look for the opening of the Stray Kids world tour.

Hyunjin’s collaboration with Cartier came as no surprise to fans, as it has been teased on his Instagram for months wearing the maison’s iconic jewellery and watches.

Han

While not having any brand partnership as well, Han has worked in many of the collaborations that the group has taken on, such as Tommy Hilfiger, Lotte Duty Free, Needles Japan, and Biore UV.

Felix

Play

The fan favorite of the group, Felix, has a prestigious role of Louis Vuitton’s brand ambassador, aligning him with K-pop industry heavy-hitters such as Lisa of Blackpink. Known for his exuberant energy and daring fashion sense, deemed him a perfect match for this role; a match made in heaven. Not only being spotted at front rows, he has graced the runways, walking for the brand’s Fall/Winter 2024, women’s show.

Seungmin

The vocalist of the group, also with no partnerships, recently made his Paris Fashion Week debut, attended the Loewe show, of course fully dressed head to toe, effortlessly carrying a runway look (Loewe Fall/Winter 2024 look 28). the vocalist has also been part of different campaigns for brands such as Coach, and Harry Winston.

I.N

Wrapping up, with the youngest of the group, I.N. While having no brand partnerships, you can clearly tell that he his adored by brands such as Alexander McQueen, and Bottega Veneta from his Instagram.

*‘Jutdae’ or ‘줏대’ in Korean, meaning ‘following one’s path and is strong/steadfast in his beliefs’ - which is something the group identifies their music and direction with.