24 Filipino personalities you need to follow ASAP
Ready to refresh your Instagram? Dive into the captivating world of Filipino influencers who are making waves online
Did you know that Philippines got its name in honour of King Philip II of Spain? The archipelagic country is home to beautiful beaches, vibrant cities and a thriving fashion and entertainment industry. And just like any other country, they’ve got a long list of fabulous social media influencers to boot. Most of whom are either entertainment royalty (think their version of the Spellings), successful female entrepreneurs cum media personalities who also happen to be full-time mommies—which you honestly wouldn’t be able to tell because they juggle it all so well — or both.
From fitness inspiration to style experts and social media moguls, here are our 24 favourite Filipino personalities you should follow on Instagram:
Anne Curtis is an Australian-born Filipino actress and model. With over 20 million followers on Instagram, she is one of the most followed celebrities in the Philippines. Check out her feed for a peek into her work and family life, including snapshots of her daughter, Dahlia Amélie.
Andrea Brillantes is an actress and influencer who gained popularity through her roles in various television dramas and films. She has over 15 million followers on Instagram. At age 19, Andrea became the youngest celebrity CEO in the Philippines when she launched her make-up brand, Lucky Beauty. She has also collaborated with brands such as H&M and appeared in several campaigns as a model.
David Guison is a fashion influencer who has collaborated with labels such as Tommy Hilfiger and H&M. His posts are a curation of aesthetically pleasing cafes; couple shots with his girlfriend, model Angelique Manto, and his unique sense of style.
Ivana Alawi is a half-Moroccan and half-Filipina actress with 18 million subscribers on her YouTube account. She received attention in 2015 after appearing on StarStruck, a Filipino reality talent competition series. In 2020 and 2021, Ivana was honoured by Google as the Top YouTube Content Creator in the Philippines. She is also the CEO of her own skincare brand, Ivana Skin.
Kathryn Bernardo is an actress and singer who has almost 21 million followers on her Instagram. She also starred in the second and third-highest-grossing Filipino films of all time, The Hows of Us (2018) and Hello, Love, Goodbye (2019).
Marian Rivera is a Filipino actress, host, and entrepreneur. She is best known for her roles in romantic dramas. In 2023, Marian was awarded Breakthrough Creator of the Year by TikTok Philippines. Her most popular video, a dance cover of Jessie J’s “Price Tag”, has amassed 200 million views. Maria is also the most followed Filipino celebrity on Facebook.
With almost 45 million followers on TikTok and 1 billion likes across her videos, Niana Guerrero garnered the vast majority of her popularity through her dance covers. She often dances with her siblings in her Tiktok videos, including her older brother, Ranz Kyle. Niana has 16 million subscribers on her YouTube channel where she uploads challenges and lifestyle content. In 2023, she won Dance Creator of the Year at the TikTok Awards Philippines.
Pia Wurtzbach is a Filipino-German model, actress, and the winner of Miss Universe 2015. Pia boasts 15 million followers on Instagram, where she is seen posing in stylish fits and going on dates with her husband, Jeremy Jauncey. She has also acted in several films and television series, the most recent being My Papa Pi (2022).
Ranz Kyle is a YouTuber with 15 million subscribers and is the half-brother of Niana. He often features pranks, challenges and lifestyle videos on the platform. The siblings have a series called “Ranz and Nania”, which follows both of them in the style of vlogs. Ranz has also acted in several television series, including Ang Panday (2016).
Also known as the Marie Twins, Sabby and Sophia are a pair of twins with a large following on social media. They have 20 million subscribers on TikTok, where they engage in trendy dance challenges. Similarly, the twins have almost 6 million subscribers on YouTube, where they upload mostly challenges and prank videos.
Zeinab Harake is a Filipino-Lebanese model and influencer. She is a full-time YouTuber with almost 15 million subscribers on her channel. She has garnered over 1 billion views across her videos, which mostly feature challenges and lifestyle content. Zeinab has also competed in modelling competitions, as well as appeared in films and music videos.
Heart Evangelista, also known as Love Marie Payawal Ongpauco-Escudero, was born on February 14, 1985, and is one of the most versatile personalities in the Philippines. Having established herself as a distinguished actress, singer, model and television presenter, Heart’s exceptional skills and charm have made her a beloved personality around the world.
Bretman Rock broke the Internet when he went viral for his series of comedic videos in 2015. From working out to makeup tutorials, and everything in between, the Filipino-American star has captured the hearts of many with his unfiltered videos that gives viewers a glimpse of his crazy life. As for his achievements, he placed among Time’s 2017 30 Most Influential Teens and Forbes’ 30 Under 30 Asia in 2018, hosted the Miss Universe Red Carpet, graced the cover of Playboy in October 2021 and he even had his own reality show on MTV’s Following: Bretman Rock.
Patricia Henson has worked with a variety of bikini brands as well as Forever21, FujiFilm, Bumble and L'Oreal. Since she started doing commercal and editorial projects in 2012, the star has since garnered over 270,ooo followers on Instagram.
Bella Poarch rose to fame when she posted videos of herself doing lip sync videos on TikTok. The Filipino-American social media star then took on more projects and became a model and singer. She released her first EP, Dolls, on August 12, 2022, and it includes her previous singles, "Build a Bitch", "Inferno", and "Dolls", as well as new tracks "Villain", "No Man's Land", and "Living Hell".
Solenn Heussaff is a French-Filipina VJ, actress, TV host, model, singer, fashion designer and professional make-up artist. She’s a celebrity in her own right, and rose to greater fame when she starred in E!’s reality TV-series It Girls.
Arra San Agustin is an actress, host, model and singer. She’s also a top six finalist on the sixth season of StarStruck, which is a Filipino reality talent competition series.
Kelley Day is a British-Filipino actress, model, beauty queen and social media influencer. She competed in the Miss World Philippines pageant in 2019 where she was crowned as Miss Eco Philippines. In the following year, Kelley also made every Filipino proud when she won the first runner up title in the Miss Eco International in Egypt.
Catriona Gray needs no introduction. The Filipino-Australian model and singer was crowned Miss Universe in 2018. She’s also won several accolades in Filipino beauty pageants.
Ida Anduyan is one of Philippine’s rising digital stars. She’s a digital artist who’s interested in photography, cinematography, graphic design, and more.
Ruffa Gutierrez is the prolific daughter of Philippine’s arguably most famous actor Eddie Gutierrez. The mother of two starred alongside her family in the E! reality TV series It Takes guts to be a Gutierrez.
Sarah Lahbati, much like Arran San Augustin, rose to fame as a finalist on StarStruck, where she was named their Ultimate Female Survivor. She’s also Ruffa Gutierrez’s sister-in-law—she married Richard Gutierrez, with whom she has two kids.
Georgina Wilson is an entrepreneur and a Key Opinion Leader. She rose to fame when she starred alongside Solenn Heusaff in E!’s reality TV-series, It Girls.
Isabelle Daza is a Filipino actress, television host, model and YouTuber.
This article was first published in Harper’s Bazaar Singapore. Additional reporting: Her World Singapore/Shazrina Shamsudin