The iconic snake-inspired fashion and beauty collections for the Year of the Snake

Encrusted Snake Bracelet

For Chinese New Year, Swedish label & Other Stories goes flirty and feminine, with draped satin, oversized bows, floral appliques, and tones of cream and pink.
Adding edge to girlish pieces like the Bias-Cut Satin Midi Dress ($229) are novelty accessories such as the Crystal-Encrusted Snake Bracelet ($55) – a daring bit of arm candy that might just keep unwanted reunion questions at bay.

Info: Available at & Other Stories stores and zalora.sg

Credit: & Other Stories

Acne Studios Ruffle Strap Dress ($1,300)

The Swedish fashion brand has tapped brand ambassador and Chinese actress Sandra Ma to front its Year of the Snake collection.
Python-print clothing is the star of the capsule – appearing across a slinky satin dress ($960), printed denim trousers ($1,200), button-up printed shirts ($900) and a key Ruffle Strap Dress in auspicious crimson ($1,300) that Ma wears in the campaign.

If you are celebrating somewhere cold, pair your scaly pieces with the brand’s classic wool mohair scarf in a festive new dip-dye gradient red ($460).

Info: Available at B2-81/082/083 The Shoppes at Marina Bay Sands, 2 Bayfront Avenue, and acnestudios.com

Credit: Acne Studios

Birkenstock Arizona Lined 1774 in Natural Leather ($605)

Birkenstock 1774 – the German shoe brand’s more premium designer line – will have you walking on scales with its Lunar New Year collection.

The series features new variations on three Birkenstock classics. The double-strap Arizona ($605) and three-strap Florida ($570) are redesigned in deluxe Italian leather with all-over python embossing, while the Tokio ($745) is revisited in contrasting combinations of soft suede with python-embossed leather details.

Credit: Birkenstock

Birkenstock Tokio II Lined 1774 in Natural Leather ($745)

The lifelike scales of the python pop in beige and red – yet can easily carry the wearer well past 2025. For a final luxurious touch, each pair is adorned with 1774’s distinctive buckles in gold or silver finishes.

Info: Available at House of Birkenstock at 79 Duxton Road, and birkenstock.com/sg

Credit: Birkenstock

Burberry’s new collection features a B snake motif, that reimagines the Burberry “B” logo as a snake.

The British luxury fashion house is seeing red this season, with a crimson-hued capsule introducing a seasonal iteration of the Burberry Check and B snake motif, that reimagines the Burberry “B” logo as a snake.

The collection spans hoodies ($1,350), small leather goods (from $480) and jersey separates (from $770), as well as Bubble Sneakers ($1,150) and a Reversible Check Cashmere Scarf ($1,050) – all sporting the B snake motif.

Credit: Burberry

Burberry Lunar New Year 2025.

To celebrate the collection, Burberry also tapped Qian Lihuai, an influential bamboo-weaving artist from China, to craft nine bamboo art sculptures that feature in a campaign starring Chinese actress and brand ambassador Zhang Jingyi.

Info: Available at Burberry stores and burberry.com

Credit: Burberry

Chloe Embroidered Bomber Jacket and Embroidered Mock Neck Fitted Sweater.

Chloe Embroidered Bomber Jacket ($4,690) and Embroidered Mock Neck Fitted Sweater ($1,680).

The French luxury house celebrates the Year of the Snake with classic silhouettes refreshed in bold shades of red and black.

The ready-to-wear pieces feature daring gold snake motifs, seen on the Embroidered Bomber Jacket ($4,690) and Embroidered Mock Neck Fitted Sweater ($1,680).

Fashion history buffs will recognise that these were inspired by legendary German fashion designer Karl Lagerfeld’s design of a snake-embroidered dress for Summer 1969 during his first stint at the house as a designer from 1963 to 1983.

Credit: Chloe

Chloe Small Bracelet Hobo Bag.

The Small Bracelet Hobo Bag ($4,470) has also received the same treatment, now with a gilded gold serpent coiled somewhat menacingly around one end of the bag. The snake also appears on necklaces, bracelets, earrings, scarfs and hats in the capsule.

Info: Available at B1-118 The Shoppes at Marina Bay Sands

Credit: Chloe

Diesel Year of the Snake collection

Trust Diesel to make snakes punk rock.

The Italian brand known for its luxury denim and almost grungy street-chic aesthetic celebrates Chinese New Year with a 12-piece unisex capsule espousing Diesel’s values of freedom, self-expression and non-conformity.

Comprising denim ready-to-wear bags and accessories, the collection is not for the faint of heart. The asp takes form in a range of treatments – including patchworks and prints of retro Year of the Snake posters, photorealistic snake prints and a scale-like laser treatment.

In line with Diesel’s signature peel-off layering style, oversized T-shirts ($960) and the standout Destroyed snake-print slip dress ($1,045) in utilitarian green devore jersey feature a “burned out” design to reveal poster prints beneath.

Credit: Diesel

Diesel Moto jacket in snake-print denim ($960).

Or break out a subtle yet scaly Canadian Tuxedo in stonewash denim moto jackets ($960) and jeans ($845) treated with an all-over snake print laser.

To accessorise, key Diesel pieces such as the Play bag ($630) and belt ($320) are upgraded in full hyperreal snake print.

Info: Available at B1-26/27/27A Ion Orchard and sg.diesel.com

Credit: Diesel

Dior and Kaws capsule collection.

Just in time for the festivities is the French maison’s new capsule collection in collaboration with American pop artist Kaws. This marks the second time Kaws and Dior Homme creative director Kim Jones have teamed up since their debut collaboration in 2019.

Think sporty street looks in a palette of red, black and white, with vibrant pops of neon yellow and green.

In an ode to pop art, the Dior logo has been playfully reconceived as a majestic snake that spells out “Dior”. It slithers across T-shirts ($2,250), bags from the Rider 2.0 line (from $2,800) and the B33 sneakers ($1,650), among others.

Credit: Dior

Think sporty street looks in a palette of red, black and white, with vibrant pops of neon yellow and green.

You can also find the snake coiled into the brand’s iconic “CD”, adorning jackets, sports ensembles and varsity jackets.

Info: Available at Dior boutiques

Credit: Dior

Evisu CNY 2025 campaign’s Reversible Souvenir Jacket.

Evisu CNY 2025 campaign - Reversible Souvenir Jacket

Japanese denim specialist Evisu goes big on oriental elements with a specially designed lunar zodiac emblem incorporating the traditional Japanese totems it is known for.

There are four elements to the festive emblem. First, there is the Lunar New Year Wreath or Shimenawa, a traditional Japanese wreath found in Shinto shrines to chase away evil spirits. It symbolises protection and luck.

Second is the Gold Dragon to Red Snake, a majestic dragon transitioning into a snake adorned with peony patterns for wealth – representing the shift from the Year of the Dragon to the Year of the Snake.

Finally, there are Ema, a wooden block for writing wishes, encouraging personal reflection and inspring hope for the new year; and a decorative fan embroidered with “2025”. Using Japanese Sashiko embroidery and snakeskin texture pattern, the design also features a unique print effect that mimics denim fabric.

Credit: Evisu

Evisu Year of the Snake Embroidery Denim Jacket.

The emblem graces Evisu’s classic denim jackets and jeans, which include a Godhead snake leather patch and a snake pattern on the coin pocket.

The piece de resistance is a stylish Reversible Souvenir Jacket (from $515 for kids’ size) available in red or black, with the emblem on the back. When turned inside out, the jacket reveals a monogram of snake patterns and faux denim print intertwined with traditional Japanese designs.

Info: Available at Evisu stores and evisu.com

Credit: Evisu

Guerlain Year of the Snake Rouge Bonheur ($1,300).

Right on schedule, the French beauty brand has drawn upon Parisian jewellery studio L’Atelier Truscelli’s fine-jewellery expertise once more to dress its ultra-luxurious Bee Bottle perfume in honour of the year’s Chinese zodiac.

The show-stopping topper is a sumptuous snake-shaped jewel gilded in fine gold and set with Swarovski rhinestones. Titled Rouge Bonheur ($1,300), the perfume is a spicy and sparkling floral fragrance.

Accompanying it is a tight make-up collection designed around the Year of the Snake.

Credit: Guerlain

Guerlain Year of the Snake Parure Gold Cushion and Rouge G Lipstick.

Inspired by the snake’s skin, Guerlain’s customisable lipstick Rouge G introduces a dazzling new case ($60) and marbled satin shade, N0669 Mystic Red ($56). The same design of red and gold thread covers a limited edition of the Parure Gold Cushion ($133) too.

Info: Available at Guerlain stores

Credit: Guerlain

Kate Spade New York Manhattan Snake Print Embossed Leather Small Tote in Black Multi ($700).

Eschewing subtleties, the American fashion brand has gone for a loud and proud snake-embossed print for its small Manhattan tote. The Manhattan Snake Print Embossed Leather Small Tote in Black Multi ($700) features snake-like scales and floral elements for the season. The print is also available on a sweater.

Credit: Kate Spade New York

Kate Spade New York Shining Snake Statement Earrings ($290)

The snake also slithers into a small jewellery line-up composed of pearl and black and gold stones – including the Shining Snake Statement Earrings ($290) that bites onto earlobes, and Shining Snake Statement Wrap Ring ($260) that coils seductively around the finger.

Info: Available at Kate Spade New York stores and singapore.katespade.com

Credit: Kate Spade New York

acsnake16 - Loewe Mini Puzzle Bag in Nappa Calfskin ($3,990) & Snake Knot Charm in Classic Calfskin ($950)

Credit: LOEWE

Loewe Mini Puzzle Bag in Nappa Calfskin ($3,990) and Snake Knot Charm in Classic Calfskin ($950)

The Spanish luxury house has in recent years gained attention for its sincerity in paying homage to Chinese crafts during the festive season – by doing respectful research and working with Chinese artisans – in line with its reputation for being craftsmanship-centred.

Following previous years’ collections that spotlit the traditional art forms of monochrome ceramics and jade, 2025’s collection is inspired by the ancient art of Chinese cloisonne.

Traditionally used in the royal court, it is a decorative enamel technique characterised by vibrant colours, intricate forms and a unique manufacturing process, in which patterns and motifs are fashioned out of wires made from precious metals, and filled with coloured glass paste.

Credit: Loewe

Loewe Snake Cloisonne Necklace

Loewe partnered Chinese third-generation enameller Xiong Songtao to create two sets of cloisonne works: a Nest bag with snake head and lotus cloisonne details, and necklaces with cloisonne pendants (price on request) featuring snake, monkey and cloud motifs.

Cloisonne also inspired a capsule collection of ready-to-wear, shoes, accessories and a series of special edition bags. The Snake Bag in Smooth Calfskin ($2,550), a variation on Loewe’s signature animal-shaped designs, depicts a green bean-hued snake coiled in rest.

Credit: Loewe

Loewe Snake Bag in Smooth Calfskin ($2,550).

Meanwhile, collectors will appreciate the limited-edition Mini Puzzle Bag in Nappa Calfskin ($3,990), animated with 3D-effect clouds, and the Snake Knot Charm in Classic Calfskin ($950) which can be used as an accessory.

Info: Available at Loewe stores

Credit: Loewe

acsnake16 - Loro Piana 2025 Lunar New Year Grande Unita Scarf

Credit: LORO PIANA

Loro Piana 2025 Lunar New Year Cardo Snake Scarf.

There are no bright colours in the festive capsule collection from the Italian brand that the world has come to associate with the term quiet luxury.

Instead, Loro Piana reinterprets some of its signature pieces – including the Bomber jacket, Grande Unita scarf, Extra Pocket bag, White Sole shoes and silk accessories – with subtle snake motifs.

Credit: Loro Piana

Loro Piana 2025 Lunar New Year Capsule Collection.

The Silk Cardo Snake Tie Band ($350) is embellished with prints of a concealed serpent hidden among Loro Piana’s fiore di cardo, or thistle flower. Meanwhile, the Grande Unita scarf – renamed the Cardo Snake Scarf ($2,020) for this capsule – gets a discreet update with a tonal snake motif that could pass for spring florals.

A whimsical bear plush toy wearing a scarf with a snake print ($2,930) completes the collection.

Info: Available at select Loro Piana boutiques and ii.loropiana.com/en

Credit: Loro Piana

Marimekko x Xuetong Wang – Leiot Aureate Glow Kioski Sweatshirt ($429).

The Finnish print house is celebrating with a collection in collaboration with Chengdu-based illustrator Xuetong Wang, known for her dreamlike, free-flowing style and penchant for reimagining Chinese mythological creatures with a contemporary twist.

Expect bold, colourful prints that merge Wang’s imaginative depictions – namely The Lucky Snake, The Wishing Tree, The Fountain of Fortune and The Shooting Star – with Marimekko’s distinctive joyful aesthetic.

They adorn unisex T-shirts ($229), sweatshirts ($429) and matching accessories such as a coin purse ($45) and tote bag ($119).

Info: Available at B1-27/28 Takashimaya Shopping Centre, 391 Orchard Road

Credit: Marimekko

Moschino Lunar New Year wool pullover ($950).

The Italian fashion house’s distinctive symbols, the peace sign and question mark, get a serpentine twist in its Lunar New Year capsule. A custom denim label was designed combining the snake with carnations, and is featured in the Women’s Resort 2025 collection.

It is said that creative director Adrian Appiolaza drew inspiration from a painting created by the brand’s founder Franco Moschino in the late 1980s, where a stuffed 3D snake framed the picture.

Info: Available at 01-15 The Shoppes at Marina Bay Sands

Credit: Moschino

Polene Lopio ($690).

The French accessories brand has debuted a new bag inspired by Chinese New Year traditions, with a unique design that pays homage to Chinese culture yet still retains Polene’s signature sculptural style.

The limited-edition Lopio bag ($690) comes in a garnet-red shade as a promise of good fortune and prosperity.

Inspired by the Lantern Festival, the bucket-shaped Lopio is formed by 12 leather panels – one for each sign of the zodiac – linked together by leather cords. The piece has two drawstrings to adjust and close the bag, and tucked inside is a small envelope in a nod to red packets.

Credit: Polene

Polene Lopio ($690).

To commemorate the Year of the Snake, the Polene symbol has been restyled into the animal and embossed on the bottom of the bag.

Info: Available at eng.polene-paris.com

Credit: Polene

Sulwhasoo First Care Activating Serum Lunar New Year Edition 120ml.

Collectors of the South Korean brand’s best-selling First Care Activating Serum can add another to their stash. Inspired by the snake shedding its skin, the Lunar New Year Edition ($210 for 120ml) keeps it elegant and minimalist with a luxurious gold pattern on the bottle mimicking snake scales.

Info: Available at Sulwhasoo stores, Lazada and Shopee

Credit: Sulwhasoo

Swarovski Chinese New Year 2025 Snake pendant ($279).

Swarovski’s tribute offers both abstract and literal takes on the creature.

Drawing inspiration from the snake as a symbol of vitality and rebirth as it sheds its skin and embraces the new, the Austrian crystal maker’s capsule collection depicts the snake in motion – taking forms that coil, twist and transfix in the light.

There are pendants, bracelets, earrings and a brooch in gold-tone, rose gold-tone and rhodium plating. The standout piece is a gold-tone plated Snake pendant ($279) featuring a coiled snake embellished with Swarovski Zirconia, finished with its tail wrapped around a single Swarovski Crystal Pearl.

Fancy a dash of auspicious red in your jewellery? The selection also includes a rose gold-tone plated variation (also called the Snake pendant, $279), with a red dancing stone in the centre for extra luck.

Info: Available at Swarovski boutiques and swarovski.com/en-SG

Credit: Swarovski

Tiffany & Co. Elsa Peretti Snake collection

Even luxury jewellers have jumped on the bandwagon, such as Tiffany & Co., which launched new designs from its Elsa Peretti Snake collection.

The late Italian jewellery designer Peretti is best known for her long-standing partnership with the American luxury jewellery and speciality design house that began in 1974, for whom she created bold and sculptural designs that endeared Tiffany to a younger generation of shoppers.

The original collection includes the Snake necklace (which debuted in 1985 in Tiffany’s Blue Book collection), earrings, rings and bangles – inspired by a rattlesnake tail, an unexpected gift given to Peretti by a Texan as a good luck charm.

Commemorating her 50th anniversary with Tiffany, two new Elsa Peretti Snake designs are relaunched for Lunar New Year: an 18K rose gold bracelet ($11,900) and three-diamond ring ($4,750) that vividly depict the graceful curves of a serpent, with diamonds accentuating its tail.

Info: Available at Tiffany & Co. stores

Credit: Tiffany & Co.

Tory Burch Small Eleanor Rectangular Bag ($1,150)

One to partake in launching annual Lunar New Year collections, the American fashion label has forgone its usual novelty bag in the shape of a zodiac animal. Instead, its festive capsule of handbags, footwear, ready-to-wear, jewellery and accessories nods to the Year of the Snake with more refined details.

Blink and you might miss the crystal-embellished serpent slithering discreetly through the metal clasp of the Small Eleanor Rectangular Bag ($1,150).

Credit: Tory Burch

Tory Burch Satin Snake Handle Mini Tote ($1,350).

In the Satin Snake Handle Mini Tote ($1,350), the enamel handles have been expertly crafted to evoke the sinuous curves of the reptile, finishing in a rhinestone-embellished head and tail on the mint bag.

Info: Available at select Tory Burch boutiques and toryburch.sg

Credit: Tory Burch

Tumi Alpha Bravo Navigation Backpack in Gold Brushstroke ($1,080).

The international travel and lifestyle brand pays tribute to the snake with striking gold brushstroke designs on a number of its key bags. The motif appears across the Alpha Bravo, Voyageur and Tumi+ collections, such as the Alpha Bravo Navigation Backpack ($1,080).

Each lightweight style also comes with a black snake head-shaped luggage tag, while select styles include a “Lucky Coin” tucked inside, inspired by the jade pendant. Customers will receive a limited-edition gold-toned snake head luggage tag with in-store purchases of $888 and above, while stocks last.

Info: Available at Tumi stores and tumi.sg

Credit: TUMI

The iconic snake-inspired fashion and beauty collections for the Year of the Snake

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& Other Stories

Acne Studios

Birkenstock

Burberry

Chloe

Diesel

Dior

Evisu

Guerlain

Kate Spade New York

Loewe

Loro Piana

Marimekko

Moschino

Polene

Sulwhasoo

Swarovski

Tiffany & Co.

Tory Burch

Tumi

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