Indomie taps NewJeans as their new global ambassador

Indomie and NewJeans have teamed up to launch a fun and exciting campaign, “Oh My Good! It’s Indomie.” With their catchy tunes and vibrant style, NewJeans is the perfect match for Indomie’s playful spirit, making this partnership a recipe for excitement that Gen Z won’t want to miss.

According to the 2024 edition of Kantar’s Brand Footprint report, the iconic instant noodle brand was ranked as ‘The Most Chosen Instant Noodle Brand in the World’ and ‘The Most Chosen Halal Instant Noodle Brand in the World’. The noodle is available in more than 100 countries and has been one of ‘The Top Three Most Chosen Food Brands in the World’ for eight consecutive years. 

Indomie is making its next mark by being the first Southeast Asian brand to collaborate with NewJeans. Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk (ICBP), the manufacturer of Indomie, couldn’t be more excited for this launch. 

As part of this campaign, Indomie is releasing its latest Korean flavours. Say hello to the new Korean Ramyeon Series, featuring Spicy Ramyeon, Fiery Chickin, and K-Rose.

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Mark your calendars for 8th November 2024, as this mouth-watering campaign kicks off. This collaboration is not just about noodles; it’s about creating a flavour-packed experience that’ll have everyone cheering, “Oh my good, it’s Indomie!”