Job hunting in 2025? Shireena Shroff Manchharam shares more on the best strategies to stay ahead

With job competition heating up in 2025, standing out requires more than just a polished CV. Certified image consultant and career coach Shireena Shroff Manchharam shares her expert insights on how to refine your job search strategy, leverage your online presence, and secure a role that truly fits.

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As the new year begins, many of us are thinking about fresh starts – whether it’s levelling up in our careers or finally landing that dream job. But let’s be honest: the job market isn’t exactly a walk in the park right now. According to The Straits Times, job vacancies in Singapore rose to 81,900 in March 2024, yet the ratio of job openings to unemployed individuals declined from 1.74 to 1.56. While there are still plenty of opportunities, competition is growing fiercer. Hiring agencies have noted increasing difficulties in matching candidates with employers, making it more crucial than ever to rethink our approach to job hunting.

A shift in mindset

Rather than chasing the elusive “perfect job,” consider the kind of environment in which you’d genuinely thrive. Dream jobs are great in theory, but pinning all your hopes on a single ideal role can lead to disappointment – especially in today’s dynamic job market. Instead, ask yourself:

  • What skills do I possess that are transferable across industries?
  • Would I thrive in a large corporation where I’m part of a bigger team, or a smaller setup where my contributions stand out?
  • What type of work culture would make me excited to start my day?

A job is more than just a title – it’s about where you work, who you work with, and how your environment affects your happiness and productivity. By casting a wider net and remaining open to unexpected opportunities, you may find yourself in a role that surprises you in the best possible way.

Another common dilemma is whether to quit before securing a new job. If you’re contemplating this, consider:

  • Can I sustain myself financially for a few months while job hunting?
  • How would I feel if things don’t work out as quickly as I hope?

This is a deeply personal decision, so take time to weigh the pros and cons carefully, ensuring you make an informed choice based on your circumstances.

It’s more than just your CV

These days, a well-crafted CV is only part of the equation. Your online presence, particularly on LinkedIn, plays a significant role in how potential employers perceive you. Showcase your achievements, share insights, and write about topics you’re passionate about – this allows recruiters to see the real you, beyond just your work history.

Platforms like Life Vitae can also be useful in recording your life achievements. Using AI, it aggregates your experiences to highlight key skills, recommend suitable industries, and even suggest courses to enhance your professional development.

Investing in short courses on platforms such as SkillsFuture, Coursera, and Udemy is another excellent way to strengthen your profile. Demonstrating a commitment to continuous learning makes you a more attractive candidate to employers, showing that you are adaptable and eager to grow.

During my time in recruitment, I quickly realised the importance of the interview process. Often, there is a disconnect between an impressive CV and the individual who walks into the room. What’s on paper needs to align with your in-person presentation – how you carry yourself, communicate, and engage with others matters just as much as your qualifications.

As a certified image consultant and life coach with over 15 years of experience at Sheens Consulting, I work with individuals to enhance their appearance, behaviour, and communication skills, helping them present the best version of themselves. Before stepping into an interview, ask yourself:

  • Would I hire me?
  • Would I enjoy working with someone like me for 8 to 10 hours a day?

Your personal brand – how you present yourself, interact with others, and express your values – is just as crucial as your expertise.

Online networking: A smarter approach

Let’s talk about networking – it doesn’t have to be awkward or intimidating. Instead of sending out hundreds of generic applications, adopt a targeted approach:

  • Identify key people in your desired industry or company on LinkedIn.
  • Send a friendly, personalised message, expressing genuine interest in their work and asking for a quick coffee chat.
  • Be prepared. Dress professionally, ask thoughtful questions, and make a strong impression – these conversations can open doors you never expected.

Yes, the job market may feel challenging, but staying open, adaptable, and proactive can make all the difference. By broadening your horizons, investing in your skills, and showcasing your personality and passion, you’ll stand out from the crowd.

Ultimately, job hunting isn’t just about finding the right role – it’s about becoming the kind of person others want to work with. So, take a moment and ask yourself: Would you hire you?

Credit: Shireena Shroff Manchharam

Shireena Shroff Manchharam is a Her World Tribe member, the founder and principal consultant of Sheens Image Consulting, and the founder and creator of Getting to Happy, a mental health movement to inspire our community and society to live happier, more mindful lives.

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