Korean influencer Ava Lee’s favourite products for achieving "jello skin" on the go
From her favourite glow-boosting collagen jelly to her go-to cushion foundation
By Letty Seah -
You might know Ava Lee from her skin care content on her @glowwithava TikTok, YouTube and Instagram accounts, where she has amassed over a million followers. In 2022, Ava popularised the term “jello skin”, which refers to healthy luminous skin that bounces right back when touched, resembling the texture of the jiggly dessert.
While topical skincare is important in taking care of your complexion from the surface, the New York based beauty influencer believes that achieving “jello skin” starts from within. “I think everything starts from the inside. Treat your gut first by eating your ‘skincare’ and it’ll naturally boost your complexion,” Ava tells Her World.
Credit: byAVA
Her inside-out approach to beauty has influenced both her content as well her byAVA line of antioxidant-rich, superfoods-infused ingestibles. Drawing inspiration from her Korean heritage and experiences growing up in both China and the States, ByAvA, aims to offer its customers with achievable ways to attain coveted #JelloSkin.
Credit: byAVA
Sold locally at K-beauty online marketplace Ksisters, the brand’s hero product, byAVA Resilient Skin Booster Prebiotic and Berry Superfood Powder features probiotics for gut health, antioxidant-rich goji berry and skin brightening camu camu.
Credit: byAVA
Another star product from the brand is the byAVA Hormonal Balancing Elixir Pouch that harnesses a blend of traditional Chinese and Korean oriental ingredients such as jujube, goji berry and roasted brown rice to maintain female hormonal health.
Credit: byAVA
With that in mind, here are some of the other glow-giving skincare, makeup and ingestibles that Ava never travels without.
"I like to take this on the go. It has marine collagen and hyaluronic acid that's going to give you that plump skin."
"Sometimes I don't even have time to do my makeup so this is what I use on the go and it really lasts forever."
"This makeup spritz hydrates my skin and also helps my makeup to last longer."
"It imparts a rosy glow that gives my skin a little bit of a boost that aligns with my inner-outer glow philosophy"
"I like to swirl (this on my cheeks) to add a very subtle glow."