5 local brands to get sexy and comfortable lingerie this Valentine's day
Ditch the scratchy lace and irritating inseams for something that's sexy and comfortable this Valentine's Day
By Shazrina Shamsudin -
Valentine's Day is right around the corner and it's high time to give your lingerie collection a refresh. But if you're unsure of where to start looking for some, we've got you covered. Local brands like Ashley Summer, Perk by Kate and Rawbought are rolling out a wide range of lingerie pieces that don’t lack the stylish sensibilities and sex appeal to help you feel and look more confident.
Ahead, we've rounded up a list of local labels for you to consider to dress yourself up with for your next romantic rendezvous.
Perk By Kate’s delicate designs thread the right balance between femininity and girliness, so that all body types and personalities can feel confident in them. Like most Singaporean females, founder Kate has a petite build and has difficulties finding the proper fit for her body type in the market, hence the brand was created to fill this need. So if you find yourself in a similar predicament and want to use sexy lingerie to accentuate your sex appeal, give Perk By Kate a shot.
Ashley Summer is a brand that focuses on producing modern, quality innerwear with pieces that will not only make you feel comfortable but also confident. Designed by a local team and handmade by women artisans across Asia, their versatile pieces are suitable for romantic occasions and also for everyday wear. From sexy bralettes to comfortable loungewear, the brand also offers its own range of bridal intimates that are perfect for those planning for their Big Day.
You may have seen this lingerie brand in Singapore. Best known for its wide range of lingerie and nightwear pieces, Chaloné offers a diverse range of silhouettes and styles that are suitable for different body types. Focused on delivering quality design pieces, the brand blends romance and sensuality with an undeniable touch of luxury. Their lingerie not only captures the essence of sophistication but also embraces comfort and style, delivering pieces that make you feel as good as you look.
We can all agree that when we look good, we feel good. And if you're looking for something that's stylish and one that doesn't compromise on comfort, peep Rawbought's line of comfortable lingerie and sleepwear. Offering the right balance of style and comfort in chic and refined aesthetics, these pieces cater perfectly to the modern woman.
Sweet, fresh and sexy, I’m In XX designs are created locally to specially fit Asian women, as seen in many of the new drops in each collection. Another reason to love this growing local label is its use of everyday women in their marketing campaigns, resulting in a more personable branding that people can relate to. The brand also has three stores at Orchard Gateway, Funan and Tampines 1 where you can get your size checked and try on pieces before making the purchase.
This article was first published in Singapore Women’s Weekly.