Natalie Portman is the face of the new Miss Dior Parfum

Plus, her best-kept secrets to help your perfume last longer

By Letty Seah - 8 May 2024

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“This perfume adds a sense of maturity to Miss Dior. Miss Dior was always an ode to young women, but youth evolves, and this new scent captures the elegance of discovering your womanhood,” says Oscar-winning actress Natalie Portman, who is fronting the new Miss Dior Parfum.

While the original Miss Dior will always have a permanent spot on her vanity, Portman was impressed by “how intense the scent [Miss Dior Parfum] was without being overwhelming. The fragrance has its own confidence.”

Dreamt up by perfume creation direction Francis Kurkdjian, the reincarnation of Dior’s iconic fragrance (first launched in 1947) is a woody and gourmand floral with notes of jasmine, wild strawberries, patchouli, Alaskan cedar and moss. If you’re fond of the original fragrance, you’ll love this modern, fresh iteration.

“The infusion of jasmine is spectacular. Francis Kurkdijan was incredibly meticulous about the extraction process and was committed to only harvesting the best jasmine. This care is reflected in the final fragrance,” adds Portman, who has been the face of Miss Dior fragrance since her first campaign with the French maison in 2011.

Here, the A-lister opens up about her relationship with perfumes and why she always does a walk through a fragrance cloud.

Is there a woman you know whose scent is so distinctive that it becomes a part of her personality?

1/7

“My mother. Fragrance has always been an important part of her routine and I remember when she taught me how to spray my perfume in front of me, and walk through it, letting the perfume engulf me from head to toe.”

If this new perfume was a person, who would it be? Why?

2/7

“A woman seeking truth, love, and adventure.”

What role does perfume play in your everyday life, and do you have a special way of applying it?

3/7

“I love scent and it feels central to our emotions. I love to spray my Miss Dior and walk through it, like my mother taught me, which has the sensual experience too of feeling like it’s a light rain of the most beautiful scent. Also, then it’s not too strong and ends up lightly in your hair which most people will smell most!”

What is your relationship to perfume and how did it come to be? How has it evolved?

4/7

“I got my first perfume bottle as a gift from Jean Reno when we finished filming Léon when I was 12, and I remember feeling really grown up. Perfume felt like a sign of womanhood to me.”

What is your earliest memory of scent?

5/7

“I remember orange blossoms from my youth.”

What types of scents are you drawn to?

6/7

“I love light floral scents like jasmine, tuberose and orange blossom.”

How do you think that makeup and perfume can be used as means of empowerment?

7/7

“I think anything that requires you to choose what you like and what makes you happy is an expression of your individualism.”

Natalie Portman is the face of the new Miss Dior Parfum

Share this article

Is there a woman you know whose scent is so distinctive that it becomes a part of her personality?

If this new perfume was a person, who would it be? Why?

What role does perfume play in your everyday life, and do you have a special way of applying it?

What is your relationship to perfume and how did it come to be? How has it evolved?

What is your earliest memory of scent?

What types of scents are you drawn to?

How do you think that makeup and perfume can be used as means of empowerment?

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