South Korean singer-actor JOY has cemented her status as one of the most sought-after K-pop idols of today, fronting campaigns for brands such as Tod’s. Adding another feather to the cap, the multi-hyphenate was named the face of clean beauty brand Fresh.
Yet, somehow the K-pop star who believes in a pared-back, less is more approach to beauty finds the time to do mini DIY facials, perfect her no makeup, makeup routine, and spill her beauty secrets with Her World.
Keep reading to find out more about her skincare and makeup staples and how she unwinds after a long day.
Even if I have a busy schedule, I always try to have fun and keep a positive mindset. I also try to communicate a lot with staff who work together with me and participate in activities actively. If I'm feeling down, I will spray some perfume (depending on the day) or watch shows while treating my skin to a wash-off mask so that I can maintain a (healthy work-life) balance and not focus too much on work.
I first picked up the Sugar Lip Treatment because of all the different colours and tints. I love all the shades and the perfect wash of colour and moisture they provide. I have long admired the brand and these products are constants in my skincare routine. I love Fresh’s approach to beauty and its focus on listening to the skin.
My day-to-day routine focuses on skincare as I do not wear much makeup during my off days. I tend to reach for skincare products that help to moisturise and strengthen my skin – and I always have the Sugar Lip Treatment with me to keep my lips moisturised! I love gifting these to friends and family too.
(In the) morning and (at) night, I wash my face with Soy Face Cleanser to remove impurities without stripping my skin. I also love its refreshing cucumber scent.
Next, I use the Kombucha Essence to boost luminosity and increase the effectiveness of my favourite product: Tea Elixir Serum. I love this product because it strengthens the resilience of skin with continued use, and I can see the improvement in the texture and clarity of my skin. To finish my routine, I lock in these products with the Black Tea Eye Concentrate and then I choose a moisturiser depending on what my skin needs that day. I am currently loving the Black Tea Advanced Age Renewal Cream.
When my skin is tired, I will do a DIY face mask by soaking cotton pads in the Kombucha Essence. I like doing this before makeup and after cleansing.
I prefer to use products that are not too overwhelming (for the skin) and contain natural, gentle ingredients.
I read a book recently called “Damian”, and I came to a new realisation that perhaps there is no clear distinction between good and evil in this World, and that I must listen to my own voice and set my own standards.
I believe in listening to your heart and taking care of yourself rather than (focusing on) the standards set by the world. I think that my job requires me to show only the good sides of myself, but even so, I feel grateful and blessed because there are fans who love me despite my shortcomings.
I have a lot of interest in trends from the nineties and noughties so I’m excited to try them out.
Consistency is key. Keeping up with my skincare routine and making sure to apply all my products in the morning and at night. (As well as) listening to my skin and using the products it needs for that day. For example, if my skin is feeling dry and dull, I’ll use the Black Tea Instant Perfecting Mask as a special treat and for an immediate hydration boost.