Rimowa debuts new bag range inspired by its iconic suitcases
Rimowa transforms its signature luggage into your next go-to everyday bag
By Keng Yang Shuen -
Best known for its iconic suitcases, Rimowa has been expanding beyond its core repertoire over the years. Remember its viral collaboration with Dior that was unveiled last year? And not to forget its trendy iPhone cases, eyewear line, more recently, its "Personal" clutch/case collection. And even if you're not into cross-body bags, their range of "Personal" bags might just make you really want one.
Best known for its iconic suitcases, Rimowa has been expanding beyond its core repertoire over the years. Remember its viral collaboration with Dior that was unveiled last year? And not to forget its trendy iPhone cases, eyewear line, more recently, its "Personal" clutch/case collection. And even if you're not into cross-body bags, their range of "Personal" bags might just make you really want one.
Credit: Anthony Seklaoui
Rimowa’s colourful new “Never Still” range is designed for functional mobility.
Case in point: Continuing that streak is Rimowa’s new Never Still collection – a multi-use range that comprises of five “soft” bag designs that are everyday-friendly. Think backpacks, shopper totes and weekenders across various sizes and hues.
P.S.: For those who like to hop onto the latest trends, this collection includes options similar to Pantone’s 2021 colours of a stately gray and sunshine yellow.
Credit: Tim Elkaim
Jump onto the big colour trend of 2021 – that’s gray and yellow – with the sunshine yellow designs from the Never Still collection.
While the overall silhouettes are largely classic, each design in the Never Still range feature elements that reference Rimowa’s signatures, such as their distinctive grooved motif. The maison’s reputation for durability is likewise manifested here in subtler details such as water-repellent canvas and distinctive hardware.
While the overall silhouettes are largely classic, each design in the Never Still range feature elements that reference Rimowa’s signatures, such as their distinctive grooved motif. The maison’s reputation for durability is likewise manifested here in subtler details such as water-repellent canvas and distinctive hardware.
Credit:Anthony Seklaoui
Rimowa’s luggage signature grooved motif runs throughout the designs of the Never Still collection.
The range is now available at Rimowa stores. Before you make your trip down, take a peep at some of our favourite designs below.
This article was first published in Female.