Rising indie brands to keep your eye on in 2024

Behati

Credit: BEHATI

1/5

What it’s best known for: Behati, which translates to “blessing” in English, is the brainchild of 28-year-old Malaysian designer Kel Wen. The brand is best known for its unique and innovative twists on traditional garments. One of its iconic designs is its oversized Magua, which is constructed with Malay Kekek Pesak panels that reflect a Malaysian identity.

Price range:  RM219 to RM1,500 (approximately S$63 to S$432)

Where to get it: Visit its website to view and purchase the collection

Denise Chong Adornments

Credit: Denise Chong Adornments

2/5

What it’s best known for: Accessories and accoutrements by homegrown beadwork artist and designer Denise Chong. Chong, who took up beadwork as a leisure pursuit during the pandemic, is renowned for her provocative designs and garments.

What’s new for CNY: Chong is exploring gold in her five-piece Chinese New Year collection. This includes the Stroke of Luck drop earrings (pictured), which feature Burmese jade and a 14K yellow gold-coated sterling silver peony charm motif. For those who prefer her silver-coloured pieces, there are other gems to consider, such as the Spindle spiral necklace in stainless steel, which makes a great choker to match with your Lunar New Year outfits.

Price range: $69 to 169

The Affirmation Club

Credit: THE AFFIRMATION CLUB

3/5

What it’s best known for: Known for its Gen Z-friendly handcrafted jewellery, the brand draws inspiration from macrame weaving with wax cord threads. The founders, Cher Liew and Geralyn Lam, driven by their shared love for collecting crystals, naturally conceived the idea to merge these two elements.

Price range: $15 to $28

Where to get it: DM @affirmationclub.shop on Instagram

The Salvages

Credit: The Salvages

4/5

What it’s best known for: Founded by homegrown streetwear and cultural supremo Earn Chen and fashion designer Nicolette Yip, The Salvages has its roots as an archival clothing platform and is well-loved for its fusion of music and fashion.

Price range: US$65 (S$87)

Where to get it: Available for a limited time only on The Salvages’ website

Sparrowgreen

Credit: Sparrowgreen

5/5

What it’s best known for: Founder Aaron Ler describes his label’s style as “foolhardy military,” featuring utility wear that has remained popular in every season.

Price range: $39.90 to $139.90

Where to get it: Tangs at Tang Plaza and Vivocity, Design Orchard, Mahabub in Queensway Shopping Centre and Sparrowgreen’s online store.

This article was originally published in Female.