The iconic TAG Heuer Carrera range of watches gets an update

There’s always something cool about a woman wearing a masculine-style watch. It’s sleek, modern and, usually, bigger in size. Enter the latest addition to the TAG Heuer Carrera family that now comes in a 39mm diameter, making it bold enough to match a pantsuit, yet still cool enough to pair with a slinky dress for evening. Its versatility is definitely one of the strongest suits of this iconic timepiece, aside from its storied heritage.

The genesis of the TAG Heuer Carrera watch is rooted in the watchmaker’s obsession over the purest form of a time-telling device, and it has kept the elegant, timeless design of its watch face even 58 years after its inception. Inspired by the sport of cross-country car racing, the watch is named after the famous La Carrera Panamericana race, where driving teams are tasked to scale the hostile Mexican terrain.

Now, it’s only apt that the word “carrera” in Spanish actually translates to road, race, course or career, because if there’s any watch that can be a versatile companion to a modern woman’s busy lifestyle, while allowing her to switch gears from the boardroom to the bar and beyond, this would be the one.

This article was first published in the January 2022 issue of Her World.