Top 10 fashion influencers to follow if you want to be the next It Girl

If there’s one thing we know about TikTok, it is that it’s an all-rounded experience. It isn’t just the place for viral dance challenges and funny brain rot references; it has also become a runway and portfolio for a new generation of budding style icons. These TikTok It girls are setting the tone for the rest of us by showcasing a diverse range of styles—from vintage to new, high to low, streetwear to coquette, these stylish tastemakers are shaping the fashion landscape of the digital age, inspiring us to be open-minded and creative with their distinctive styles and their trend-setting ideas; one fit at a time. From ‘Model of the Year’ Alex Consani’s daring off-duty fits to the eccentric styles of Ines Silva, we’ve gathered some of our favourite TikTok style stars to follow.

1. Alex Consani

Alex Consani, one of TikTok’s most magnetic personalities and style stars, is best known for her witty humour and daring sense of style. Her fashion choices, often featuring a micro skirt, corset top, or silky slip dress, have garnered the attention of many.

However, it’s her presence on runways, from ready-to-wear and couture shows to the Victoria’s Secret fashion show, and high-fashion campaigns including for brands like Moschino and Stella McCartney, that truly demonstrates her influence in the fashion industry. Her contrasting personas, fierce on the runway and refreshingly down-to-earth off it, have endeared her to many.

2. Jihoon Kim

Jihoon Kim, a South-Korean born and Germany-based fashion influencer, has become one of the top TikTok influencers in the fashion scene. Her influence, coupled with her exquisitely refined sense of style, has made her a regular at fashion weeks and attracted collaborations with numerous brands like Miu Miu, Dior, and Prada, among many others.

Her fashion content is often in the form of ‘get ready with me’ videos, high-fashion hauls, day in the life vlogs as well as brand collaborations.

3. Levi Coralynn

Levi Coralynn, a creator who has been on a meteoric rise since 2024, has garnered significant attention with her fashion videos and food content. Her look can be described as modernised Hollywood glamour—refreshingly classic and old-school yet versatile and effortless.

She often collaborates with her fiancé, William Conrad—he prepares elaborate meals for her and she, dressed to the nines, proceeds to present the food to viewers.

4. Jessi Regina

Jessi Regina, a fashion influencer, is a master of versatility. Her bold fashion sense and cool-girl energy are her trademarks. Her playful dressing often incorporates a mix of streetwear trends, vibrant patterns, and innovative silhouettes. The style star sports experimental looks that are trendy yet uniquely her own, seamlessly switching from edgy streetwear looks to more formal, sophisticated ensembles.

The Swiss-based fashion influencer started out as a runway model and now is a full-time digital creator that focues on fashion and travel content.

5. Ines Silva

Portuguese influencer Ines Silva, more popularly known by her social media handle “Irislovesunicorns”, has been a prominent fashion girlie since the pandemic times in 2020. Her fashion sense is undeniably bold and experimental, with her fits often involving a mix of patterns, bright colours, and daring silhouettes.

It is evident that Ines truly loves all things fashion—she even hosts a fashion podcast titled “UNDRESSED”, where she discusses various topics from trending brands to self-expression.

6. Jade Fionna

Jade Fiona, known as “jadeybird” on Instagram and TikTok, has carved out a unique space in the digital fashion scene. Her distinct sense of style is a result of her unique ability to personalise trends. She takes a trend and makes it her own, whether it’s subtle embellishments or bold pattern mixing.

In addition to her fashion content, Jade often shares makeup and hairstyle inspo, making her page the ultimate lookbook.

7. Emma Winder

Emma Winder, a British model, is best known for her distinctive vintage-inspired style that is as playful as it is refined. Her fashion journey began on YouTube at the age of 14, and she has since transitioned into a prominent fashion content creator.

What truly sets her apart is her signature style, which often features vintage elements, particularly from the ’70s era, such as bell-bottoms, oversized aviator sunnies, and shoulder-padded pantsuits. She’s worked with numerous fashion houses, including LOEWE, Gucci, Miu Miu and more.

8. Cierra O’day Johnson

Cierra O’Day Johnson is a vintage fashion queen in her own right. She is well-known on TikTok for embracing her natural unibrow and challenging beauty norms with her authentic online presence and self-confidence. Her posts often showcase vintage pieces that exude a delicate femininity and a timeless charm.

She also runs a personal blog, O’Day’s Ways, where she shares insights into her personal style and her experiences in the New York fashion industry.

9. Isabelle Allain

Isabelle Allain’s dynamic sense of style and humorous approach to high fashion have earned her a significant following. Her viral TikToks often feature unconventional pieces, like LOEWE’s pixelated shirts and Louis Vuitton’s ‘fake leg’ boots, styled to look wearable. Her collaborations with brands like Marc Jacobs and Tory Burch have further solidified her influence in the fashion industry.

She most recently starred in Marc Jacobs’ spring 2025 campaign, along with other popular TikTok personalities like Nara Smith, Nailea Devora and Vinnie Hacker.

10. Ruby Lyn

Ruby Lyn, the quintessential New York fashion It girl, has a style that is bold yet effortless, trendy yet unique. Her fashion journey began with selling style bundles on the secondhand shopping app Depop, where she offered buyers a cohesive outfit with her own unique twist.

She now hosts her own book club called “ironically literate” and collaborates with brands such as Prada, Jimmy Choo, H&M and more.

This article was originally published in Harper’s Bazaar Singapore.