9 chic and cosy maternity brands to know for every mum-to-be

Maternity clothes have come a long way. Gone are the days of unflattering dresses our mums wore; women now have a choice of chic ensembles for every occasion. Not every woman feels comfortable in baggy clothes all the time, so why should women have to do that when we’re pregnant? There’s also no reason we have to change our dressing style just because we have a baby bump. 

Say goodbye to drab maternity clothes and browse through these brands that offer clothing that looks smart and stylish, while also being super practical and comfortable.

Embrace

Minimalism is the order of the day here – and for good reason too. The brand believes in investing in fewer but better pieces of clothing that will serve a purpose in your wardrobe for years to come and not just when you’re pregnant or nursing. Every piece in the collection works for any stage in life and is built to last.

What we love is that you can’t find the fabric anywhere else – it was specially created by the founder herself because she couldn’t source a fabric that could meet her high standards. The result? A natural, buttery-soft fabric that feels amazing against both your and your baby’s skin, and lasts even after several washes.

While the collection used to only have two colours (camel and black), it’s now expanded to include cocoa, lilac and deep camel — delicious shades that look good on any skin tone. Free courier shipping on orders over $100.

Lovemere

It’s not just what you wear on the outside while you’re pregnant that should be comfortable, your undergarments should fit well too. Describing itself as a ‘Motherhood Essentials and Lifestyle Label’, Lovemere’s mission is to provide bras and garments that will make mums’ daily lives easier. All the products are designed in Singapore and made from materials that won’t rub or chafe against sensitive skin.

Founder Florence Tay started the label after finding it difficult to get comfortable and beautiful maternity underwear and nursing bras locally when she had her first child. So she created her own designs, offering a wide selection of maternity lingerie including nursing bras, camisoles, and bottoms. They’re not just one-bra-for-every-occasion either – you can choose from lacy bras, active bras, or ones that will be comfortable while you sleep. And their specially-designed maternity panties are made from soft cotton mélange fabric – which is gentle on the skin – and with a crisscross style on the front that sits below your baby bump, so you can wear it even when your bump grows. The brand also sells other maternity clothing, like dresses, pants, and tops, as well as swimsuits and sleepwear, with free local shipping over $65.

10 Kaki Bukit Ave 4 (Premier @ Kaki Bukit) #08-71 (appointments are highly recommended).

Dear Collective

Before you welcome your newborn, Dear Collective wants to prepare you for this journey with your precious, your ‘dear’ one. The local brand’s aim is “to create a collection of transitional, functional, and stylish clothes from pregnancy to the early stages of feeding your little one”. Some of these items of clothing can still be worn after you’ve given birth as they don’t necessarily look like ‘maternity wear’.

Choose from dresses, shorts, tops, pants and jeggings. Sizing info is provided on their website but you can pop down to their store to try on the pieces in person too. Sign up for an account and you’ll be able to earn and redeem points. There’s also free local shipping with a minimum of $60 spent.

#03-12A Harbourfront Centre, 1 Maritime Square.

Jump Eat Cry

Looking for something versatile? Jump Eat Cry is the go-to for a maternity wardrobe that varies from solid-coloured staples to bright patterned dresses with more flair. Their range is comfortable, stylish, and can be shopped by different nursing access preferences. Most of them are suitable for work and weekend dates, so you can get plenty of mileage from a single outfit. Free shipping above $65.

Perk by Kate

A well-known local label when it comes to intimates, Perk by Kate also has a line-up of maternity and nursing bras. Shop a wide variety of nursing bras and bralettes, from romantic lace designs to a Hands-Free Cotton Pumping Bra that allows busy mums to multi-task as they pump.

Bae The Label

Worried about your maternity wear going to waste after pregnancy? Bae The Label offers timeless and minimalist pieces that can be worn before and after pregnancy, including nursing tops and dresses. Its versatile collections include cosy knitwear, swimwear and even activewear to keep you comfortable on all occasions. 

For effortlessly chic and comfortable styles, check out the Ribs collection. With a wide range of clothing options, expect to find styles suitable for a casual day out to office-appropriate outfits. Enjoy free shipping in Singapore with orders above $250.

Ripe Maternity

Founded by two good friends in 1996 in Australia with just 12 products, Ripe Maternity now has 12 boutiques across Australia and ships its products to all across the world too. It’s an especially useful site if you’re travelling while pregnant and require clothes for cooler weather, such as cardigans and knit tops.

There is also a good selection of activewear, underwear and sleepwear. Plus, we simply love the cute items in its babymoon section – denim overalls, boyfriend shorts, light summery dresses and swimsuits, to name a few. A flat fee of A$30 applies to ship to Singapore and it will take three to 10 business days for your order to arrive.

Raph & Remy

Named after her two sons, Singapore-based label Raph & Remy was founded by Tiffany Okumu in 2019. Her clothing journey began following the birth of her first child after she found herself searching for products that weren’t available in the market. Noticing the gap in the market, she was inspired to start Raph & Remy to create clothing created with care and attention. 

Combining comfort and style, Raph & Remy celebrates motherhood by creating designs that embrace the growing bump yet transition into stylish wear for every occasion. Plus, there are cute options for babies and kids, too!

Raph & Remy provides worldwide shipping, with free Singapore deliveries for orders above $99.

Bove by Spring Maternity

This shop’s name is pronounced as ‘birth’ and it represents the union of birth and love. And this is where you can get beautiful outfits as you embark on your journey of love. The range of maternity dresses here are fit for any occasion — from a casual day out in a summer dress to a glamorous evening at a trendy venue. There are lots of choices here for workwear too.

Order online and get outfits delivered to your home. A detailed size chart makes picking clothes easier. You can also download the Bove app, sign up for a Bove membership and enjoy loyalty perks such as discounts and rebates.

This article was originally published in Women’s Weekly.