Why you might be addicted to watching people work online

Ever stumbled upon a live stream on TikTok where someone quietly works away, their phone propped up as they type on their laptop? 

Or maybe you’ve joined one of the 18 million viewers watching “work with me” videos on YouTube, or participated in streams where everyone works together in silence?

It might look like just a mundane routine, but there’s more to it – this phenomenon is known as ‘body doubling,’ a technique that’s transforming productivity for many

What exactly is body doubling?

At its core, body doubling involves working on a task in the presence of another person, either physically or virtually. Originally developed as a strategy for individuals with ADHD, this technique is gaining popularity as a way to boost focus and productivity for anyone struggling with distractions – particularly in the remote work era.

While body doubling started as a tool for managing ADHD, its benefits extend beyond. Many now use it to stay focused on both work tasks and household chores. 

How it works

Body doubling can be adapted to various settings. In-person, it might involve working alongside a colleague or friend, simulating the environment of an office or coworking space, and providing a structured atmosphere.

For those who find physical presence distracting, virtual body doubling offers a flexible alternative. Platforms like TikTok, Zoom, or other video chat services allow individuals to share their workspace and stay focused without needing to be physically present.

The science behind body doubling

The effectiveness of body doubling is rooted in psychological principles related to accountability and social influence. Having another person present, even passively, can create a subtle pressure to stay focused and complete tasks. 

This phenomenon is similar to the “social facilitation” effect, where the presence of others enhances performance on tasks that are well-learned or straightforward.

The impact of body doubling

So, what difference does body doubling make? One of the most immediate impacts of body doubling is its ability to sharpen focus and boost motivation. For many, working alone can lead to procrastination and distractions. The presence of a body double – whether in-person or virtual – creates an environment of shared responsibility and focus. This presence acts as a gentle nudge to stay on task, reducing the temptation to drift away from work.

It also can lead to reduced feelings of loneliness. Remote work can often feel isolating, leading to decreased morale and productivity. Body doubling addresses this issue by providing a sense of companionship and community. Even if interactions are minimal, knowing that someone else is working alongside you can alleviate feelings of loneliness and enhance overall job satisfaction.

Body doubling is more than just a trend – it’s a practical tool for anyone looking to boost their productivity and maintain focus. Whether you’re tackling work projects or household chores, this technique can help you achieve more in less time. If you haven’t tried it yet, it might just be the productivity hack you’ve been looking for.