‘There’s no one-size-fits-all solution’ – How Mili & Maya Kale built Moom Health for modern Asian women

For sisters Mili and Maya Kale, wellness isn’t just a trend—it’s deeply personal. When Maya was diagnosed with PCOS in 2015, the duo struggled to find natural, expert-backed solutions. Frustrated by the lack of personalised options and overwhelmed by the cluttered supplement market, they set out to build what they wished existed. Enter Moom Health, a brand designed to make natural remedies simple, effective, and accessible for the modern Asian woman.

With no prior experience in the wellness industry, the sisters combined their backgrounds in business development, marketing, and education to create a brand that puts science and community at the forefront. Today, Moom Health is not just another supplement company—it’s a movement, offering personalised solutions for everything from hormonal health to bloating and period pain.

As part of our SG60 special, which highlights trailblazing women shaping Singapore’s future, we dive into the inspiring story of how Mili and Maya turned a personal challenge into a thriving wellness brand.

What motivated you to enter the wellness industry?

Moom was truly born out of personal experience. It all started in 2015, when Maya was diagnosed with PCOS and we started looking for natural ways to support her. Over several years, we questioned Dr Google, got frustrated with the one-size-fits-all attitude of many medical practitioners and dealt with the general confusion caused by overcrowded supplement aisles. We realised the best solution wasn’t out there yet.

So we set out to build a brand with a clear mission – to make natural supplements simple and accessible for the modern Asian woman.

What problems did you hope to solve with Moom?

In short, Moom creates natural remedies for the modern Asian woman in the form of expert-backed supplements. We do this with an advisory board with over 65 years of experience in the region and in women’s health, as well as a state-of-the art R&D team!

We set out to solve the problems you wanted solutions to, from bloating to hormonal health to urinary tract infections to period cramps. Ultimately, we hope to be the first community-led and developed supplement brand, globally.

How did you get your start in the industry?

Maya and I both do not have a background in beauty, wellness or health. We were both swimmers through school and college, so there was always a part of us that was attached to the industry but Maya’s professional background has been in business development, community and marketing, and mine was in education.

What has been your proudest moment since starting your brand?

That’s always so hard to answer. As a growing startup, something that makes us proud happens daily. That being said, I think this past year our biggest achievements have been launching in retail (Watsons in Singapore and Guardian in Malaysia), building and growing our team in both Singapore and Malaysia, and launching a new product category that has become part of our bestsellers – our powders!

What advice would you give to your younger self, and other women who are looking to be a part of the beauty or wellness scene?

Just do the thing – no matter how big or small. Actions truly do speak louder than words and things do not need to be perfect! You will always learn and refine and learn some more.

Photography Lawrence Teo
Art direction and styling Adeline Eng
Hair Aung Apichai/Artistry Studios, using Kevin.Murphy
Makeup Lasalle Lee, using Shiseido

To learn more about the 60 women who have shaped Singapore as we know it today, click here.